What ingredients in the products are actually used for cleansing the hair?  What about conditioning it?

Coco glucoside is the primary ingredient selected for its cleansing properties.  Coco glucoside is among the mildest surfactants available in the world.  It creates a rich, dense lather that feels luxurious and will leave you hair clean, shiny, soft and beautiful.  The Yucca Leaf Extract also contributes to cleansing the hair and compliments the coco glucoside and other ingredients nicely.

The vast majority of ingredients included in both the shampoo and conditioner formulas are chosen for their moisturizing properties.  All of the following ingredients contribute to healthy, hydrated hair that retains moisture and resists dryness:

  • Organic aloe vera juice
  • BTMS
  • Organic coconut oil
  • Organic palm oil
  • Oat kernel flour (Pump Up the Volume only)
  • Vitamin B5
  • Horsetail extract 
  • Vegetable glycerin (Hydrolicious only)

 

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